PRODUCT PROPOSAL WORK - FOCS GROUP ANSWERS

We presented our product to a focus group of students to see what their thoughts were on our product and to see if they had any comments about our product.

The group responded well to the presentation about the app and understood that concept of what it did easily.

The 5 questions I asked were:

1.    Would you purchase the product if it were to be made available?

2.    Did you agree with the price of the product?

3.    Do you think the product is clearly laid out?

4.    Do you think the target group is appropriate?

5.    Do you think the product would be popular?

The groups raised concerns about needing the internet so suggested a offline app that simply has the bus times, however, our group doesn’t think this is technologically possible, but we will incorporate it into the app itself. We don’t think that this app can be used without internet access, however most students have blackberry’s or IPhones that have Wi-Fi, so the internet doesn’t have to cost money.

They thought the price was reasonable at 99p as we said it was aimed at students, which they agreed is a good age as they are more technological now than they have been in previous years.

When they were told about the competition, they agreed that having an app mainly for the Hampshire area was where the gap in the market was.

They also wondered about the tracking systems and how much they would cost, but from our research we found that buses already have tracking systems in place.

There was a slight issue raised about buses sometimes changing their numbers at certain bus stops, however this could be combated with the bus driver registering their new number so we can track them.

They also wondered about the buying a ticket app and how it would work with a return ticket. A way of combating this would for the scanners to register when it was last used and why type of ticket it would be with an individual serial number. This would mean that the ticket would automatically be deleted after it was scanned at the end of its use. 

At the end of the group, they were asked who would use this app, everyone in the room, including 2 adults, agreed that this was a good idea and that if it were to become available they would get it.